Welcome!
This is the brand new
"under the radar" site for Robert Gibson.
Which Robert Gibson?
Seven time Simple Writing System Instructor
for copywriting legend John Carlton.
"Robert has a gift of explaining things so they are easily understood.
He’s a longtime veteran of the SWS faculty. He also has been instrumental in helping us refine the program over the years -- we've relied on him for insight, fresh perspectives, and harsh examinations from "inside" the process.
He's part of the reason this program works as smoothly as it does.
Robert is one of a handful of copywriters I consider worthy of trusting with major projects. His broad knowledge of advertising secrets is matched with a high-end skill set and the kind of professionalism required to create great marketing.
Robert has even written marketing materials FOR the SWS over the years. That's how trusted and valued he is around here.
Always among the most popular teachers, Robert long ago perfected his coaching methods. Listen to him, follow his direction, and enjoy the process."
- John Carlton
Hi,
If you were a student in one of my classes, I'd love to hear how you're doing.
Whatever your reason for this visit, you're always welcome here.
I spend most of my time marketing in the corporate world from Google PPC campaigns to direct mail and email marketing. I also love to teach the connections part of marketing. What’s that? Stick around and find out. I personally teach and mentor a small group of people.
I stay pretty busy. That's the small stuff.
Let's get to the important part - you. You're the reason I made this.
Success doesn't mean much if you're miserable and alone. I track changes in marketing tech like a hawk. From predictive analytics to algorithm changes that send people scrambling, hoping their sand castles survive the coming waves. I'm not a fan of basing my greatest joys on the whims of another company. And I don't mean the "be your own boss" stuff.
I know lots of great people trying to turn themselves into human templates and cover up the parts that don't fit. I teach in the reverse direction. The parts that don't fit could be the best and truest parts of who you are. If you're going to compete, you better have your best stuff in your front pocket and not hidden away - packed and forgotten in a box with no label.
I've taught some people for years and I'm not tapping my watch when I do. I give people the gift of my time and attention. We share that same generosity as people.
One thing you should know before you sign up: I want my emails to be something you enjoy getting (even when they're really intense and leave you wobbly) and actually helps you.
Let's talk about all those emails you subscribe to and never read.
You know those emails where people ask "Is it me?" and then they try to get you to stay on their list or unsubscribe? I don't send those. :)
I might re-send an email that wasn't opened.
Sometimes I run a count of who's not opening emails
and just take them off the list.
They can always sign back up when
they're ready to make time to read them.
I don't take it personally. :)
That's how I stay under the radar
with people who hopefully really like what I send.
To your happiness and success,
Robert Gibson